The Nexternal Order Management System (OMS) provides robust functionality around product discounts which a merchant may offer as a part of the merchant’s normal pricing structure as well as for promotions.
There are 7 ways in which discounts can be applied to products for use by shoppers in the online store:
1. At the Product Level (the subject of this article)
2. At the Category Level
3. At the Customer Type Level
4. At the Customer Level
5. At the Order Level
6. With a Coupon (primarily for promotions)
The method(s) you choose will depend upon several factors, including the resulting display and customer experience in the online store, the combination of discounts to be applied, ease of setup and maintenance, and how you want the order and line items to appear in your ERP or accounting system. To help you decide what method to choose, you may download the“Pricing Structures & Product Discounting Complete User Guide”. Also, your Account Manager or a Customer Service Representative can help you decide the best path for your business. In most cases, we recommend discounts at the Product Level.
Discounting at the Product Level is the most flexible and popular method available, and this article will focus on this method only. Discounts at the product level offer the most favorable line item display in the online cart, and for this reason and the flexibility to allow different discounts on different products to different customer types, it is the discounting method most used by our merchant clients.
NOTE: Discounting at the Product Level is strongly recommended as the best option for wineries, breweries, and any business that maintains clubs, or discounts different products at different levels for the same customer type. In fact, certain display options for online stores with club pricing, dictate that your discounts be set on the Product Level – see the Club Price Text section of “Preparing for a Store Design Sync”. Discounting at the Product Level is also recommended for other businesses that wish to retain the most ongoing flexibility for discounting and creative promotions.
For a real-time step-by-step walkthrough of setting up Customer-based Pricing on a Single-price product, follow the steps in the Guided Tutorial called "Set Customer-Based Pricing on Single-price Product". (Guided Tutorials are accessed separately from the Support Center in Foundry, through the link to Guided Tutorials in the system navigation. In the legacy standalone version of Nexternal they can be accessed through the Guided Tutorials link in the left navigation.)
TIP: Note that combining discounting methods will likely combine discounts. It’s best to pick one method and use it consistently to avoid compounding discounts. If you wish to learn more about alternatives to discounting at the Product Level, please download the “Pricing Structures & Product Discounting Complete User Guide”.