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Nexternal: Install your Facebook Marketing Pixel
Nexternal: Install your Facebook Marketing Pixel

Track your Facebook ad performance by installing your Facebook pixel code in Nexternal.

Pamela Topper avatar
Written by Pamela Topper
Updated over 3 years ago

Product: Nexternal

Article Link: http://help.truecommerce.com/en/articles/4389024-nexternal-install-your-facebook-marketing-pixel

The "Base Code" for the Facebook Pixel can be placed in either:

a) the Settings section of your Nexternal Order Management System (OMS) Settings/ Edit Policies, Addenda, & Disclaimers / Tracking Code, or

b) the Layout section of the OMS (Layout / Advanced Layout / Head Addendum).

Code entered into either of these fields will be placed on every page in the store.
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The "Standard Event Code" should be placed in Settings / Edit Policies, Addenda, & Disclaimers / Order Affiliate Addendum (same place any existing Facebook conversion code should be). Code entered here will fire when an order is submitted.
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Note: The Order Affiliate Addendum tooltip question mark contains a list of variables that can be used to send specific order information to Facebook.

rev: 10/13/20

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